In the end, it isn’t who you really are. It’s the hilarious, adorable, fascinating, intelligent, so-worth-Friending version of you. Social media isn’t about having a conversation with people you know. It’s about advertising yourself. It’s not social; it’s media.
…the best evidence: marketers love it. Every business from taco trucks to GE is hoping to use social media to put a personal face on its brand.
~ Wired Magazine, Facebook: Personal Branding Made Easy, by Erin Biba
